People are ditching diamonds and seeking these 7 wedding rings
These Affordable Engagement Rings Are Actually Really Chic–And You Can Design Them Yourself
Just like wedding dresses, there’s a different type of engagement ring for every girl. This one is created for the bride (and groom), who prefer to have options.
Created by Jenny Chung Seeger, Waant is a new website allowing couples to do something revolutionary in the bridal world: customize their engagement ringonline–for under ,000. It might sound like a tricky process, but it's quite the contrary.
The site is clean and sleek looking, and incredibly easy to use. You can choose from three main ring templates (over 600 different combinations can be made), which include options for design, stone shapes, settings, band styles, and accent stones. There are also stone options other than diamonds for those looking to infuse some color a la Kate Middleton or Irina Shayk.
Waant offers sapphires sourced from Montana, and black, grey and champagne diamonds, all of which are sourced ethically (and with a whole 'about' section on the site devoted to explaining exactly where those stones come from). Once designed, a 3D template of the ring appears, showing itexactlyas it will look IRL. Then there's the almost-unbelievable price, which is possible by delivering a direct-to-consumer and direct-to-manufacture product. This means that each ring is only produced when it is ordered, and by cutting our a physical store saves on costs like rent and salaries. The real kicker though, is even better than the price tag: Waant offers a 30-day design guarantee. So if you don’t love the design (you have to keep the stone), you can send it back for a redesign. Think of this as the Warby Parker, M. Gemi, DÔEN or Everlane of jewelry.
For Seeger (who is a bit of a star in the jewelry world as the founder of San Francisco fine jewelry boutique No. 3 and Acrimony), the time was right to launch an online site that catered to new brides. Not a designer herself, she paired up with her friend (and jewelry making legend), Bliss Lau, who created the three master styles. The majority of Seeger’s business revolves around engagement rings, and the progression to a digital store seemed natural.
“If going to the jewelry store at the mall is your only option, the internet is failing you,” she says. “We are trying to fix that with an online experience that lets you customize the ring you want, the way you want it. When it comes to an engagement ring, you should have exactly what you want.
Video: Affordable Engagement Rings | Kate Sparkle Review
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